Building Enterprise Success: Superside's Journey with Budburst

The Challenge

Superside's primary objective was to create and convert enterprise pipeline. They partnered with Budburst to understand their go-to-market maturity and what initiatives needed priority in order to build a true enterprise sales motion. Budburst used its proprietary diagnostic to recommend key work streams needed to achieve their goals.

The Solution

• 10 recordings analyzed: Evaluated prospect and customer calls to gauge delivery of value proposition, hear directly from customers, and identify gaps in conversion and upsell.
• 20 interviews conducted: Interviewed employees to gain a deeper understanding of the organization, identify areas currently working and gaps, and to cross-reference hypotheses around areas of improvement.
• 50 assets reviewed: Reviewed company assets to deeply understand the current state of the organization, tone of the business, and positioning in the marketplace.
• 3 resulting areas of focus: Scored organization across 80 different categories based on maturity and organizational impact. Synthesized findings into executive summary containing 3 key priorities to achieve enterprise growth goals.